Wondering if those “organic dry cleaning” claims are real?
You’re not alone. Unlike food, which has to be certified to USDA organic standards in order to be labeled “organic,” non-food products often come with labels and/or advertising claims that falsely claim, or imply, organic.
The USDA’s National Organic Program (NOP) has no power to police the non-food consumer products industries for false organic labeling, unless a product contains an agricultural ingredient (think lavender or rosemary). And the NOP has been slow to respond to consumers’ calls for better standards and better enforcement of existing standards.
Could the Federal Trade Commission, whose job it is to “prevent business practices that are anticompetitive or deceptive or unfair to consumers” protect consumers where the NOP has failed? The FTC has launched an investigation into organic fraud. Let’s pressure the agency to clean up this confusing mess.