If there were an award for “greenwashing,” it would likely go to Ben & Jerry’s, the iconic Vermont-based ice cream brand, now owned by Unilever.
Ben & Jerry’s has done a brilliant job of selling consumers on the idea that the company cares about social justice, the environment, the climate, and its customers—the company even brags about its "Caring Dairy" program and its commitment to using non-GMO ingredients.
But behind that greenwashed façade lies the tale of a company that relies on a #dirtydairy industry that has poisoned Vermont’s waterways, abuses animals, is bankrupting farmers and is contributing to global warming by stripping the soil of its ability to draw down and sequester carbon.
It’s not enough to pretend to be a champion of GMO labeling—especially when your company relies on acres upon acres of GMO animal feed to produce your products. Ben & Jerry’s is in the perfect position to lead the dairy industry into an organic, regenerative future. If Ben & Jerry's wants consumers to believe its slogans and value statements, it’s time to get real.
Ben & Jerry’s at 802-846-1500. Ask them to go organic!