Every now and then a member of the Big Food brigade does something good.
Last week, Campbell’s Soup Co. said it will drop out of the Grocery Manufacturers Association (GMA) by the end of 2017. We’re not advocating that you run out and buy a can of Campbell’s soup (unless it’s the organic variety), but we do think this latest move by Campbell’s deserves a thank you.
Campbell’s was once in hot soup with consumers, for donating to defeat California’s GMO labeling initiative, and for being a member of the GMA, the multi-billion lobby group that spent millions to defeat state GMO labeling initiatives, and ultimately killed mandatory GMO labeling for good.
The soup giant redeemed itself (prompting us to remove it from our boycott list) when it became the first big food corporation to announce that it would label GMO ingredients in its products.
Campbell’s recently slurped up another organic brand—Pacific Foods, a 30-year-old maker of organic broth, soup and other beverages, with more than $200 million in annual sales.
In announcing the company’s withdrawal from the GMA, Chief Executive Denise Morrison said is "not financial," but rather "driven by purpose and principles."