At the height of the GMO labeling battle, we not-so-fondly referred to the Grocery Manufacturers Association (GMA) as “Monsanto’s Evil Twin.”
Last week, a former GMA executive told Politico that to him, the food industry lobbying group seems like “the dinosaur waiting to die.”
For consumers who blame the GMA for engineering the defeat of four state ballot initiatives that would have required labels on genetically engineered foods, then teaming up with Monsanto and some Big Organic brands to ram through federal legislation that stripped states of the right to pass GMO labeling laws, visions of the GMA drawing its last bullying breath are accompanied by the sweet taste of karma.
Consumers can take satisfaction in the fact that they’ve played a role in what some say is the diminishing power of the GMA over Washington policy.
For many, gratification—even the delayed variety—is worth stirring up trouble in the marketplace if it results in brands cleaning up their acts on issues of health, transparency and accountability.