Organic Consumers Association

Campaigning for health, justice, sustainability, peace, and democracy

Wait, What?

Last week, the U.S. Department of Agriculture (USDA) unveiled its proposed version of GMO labels. Wait ‘till you see them. All bright and cheery, with sunburst and smiley-faced images—but without “GMO” appearing anywhere on the labels. 

According to Politico, the USDA’s long-awaited 106-page proposal for how companies must let consumers know about genetically modified ingredients in their products includes eliminating the words “genetically modified” or “genetically engineered” and replacing them with “bioengineered.”

That means no “GMO”—instead we’ll see “BE” on the environmentally friendly looking green and yellow images, supposedly there to “inform” us.

The images are just as insulting to consumers as the law, which the chemical and junk food industry lobbyists spent $400 million to pass—under the specious name of the “Safe and Affordable Food Labeling Act.”

The USDA's Agricultural Marketing Service told Politico that it “considered using alternative phrases, such as 'genetically modified' or 'genetically engineered’ but ultimately decided 'bioengineering' adequately describes food of the technology that Congress intended to be within the scope of the [national GMO labeling standard.]"

Right. Just one more way the DARK (Deny Americans the Right to Know) Act will keep consumers in the dark.

Read ‘New Federally Required GMO Labels Won't Say 'GMO'’

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