Five years ago, under mounting pressure from consumers, Whole Foods Market (WFM) announced that by the end of 2018, the then-largest retailer of organic foods would require all of its suppliers to clearly label GMO ingredients and foods.
Last week, Whole Foods reneged on that commitment, or at least the timeline part of it.
This time, there was no flashy press release, no media fanfare. Instead, the news was circulated quietly in an email to the company’s suppliers.
If there were ever any doubt about WFM’s original intentions, those intentions are clear now: The company’s GMO labeling promise, too little too late from the get-go, was always more about saving face and scamming consumers than it was about real transparency and forcing Big Food to change its ways.