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Organic Consumers Association

Campaigning for health, justice, sustainability, peace, and democracy

Think Exponentially!

At the top of our website, under our name, we proudly—and ambitiously—state that we are “Campaigning for health, justice, sustainability, peace and democracy.”

We sometimes hear from the consumers on whose behalf we work, and from funders who support our work, that we should set our sights lower. No one person, no one organization can hope to achieve so much. “Focus,” we’re told. “Set more realistic goals.”

In our day-to-day work, we do set clear goals. But when it comes to the big picture, we endorse what Mark Bonchek, writing for the Harvard Business Review, calls “creating an exponential mindset.”

Because if we truly want the world we envision, we can’t think small. We can’t be satisfied with incremental change. As Bonchek writes:

Without an exponential mindset, Google would never have created such an ambitious vision as “organizing the world’s information,” Facebook would never have set out to “make the world more open and connected,” and Airbnb to “create a world where all 7 Billion people can Belong Anywhere.” Similarly, a group of innovative organizations in the public sector are out to solve global social issues by achieving “transformative scale.”

We believe that we can, must and will achieve “transformative scale” when it comes to our national and global food and farming system. And when we do, when we return control of our food system to farmers and other locally owned food-related businesses, we will address the issues of health, sustainability (or regeneration), peace and democracy.

But to get there, we'll all need an "exponential mindset."

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