What does “fair trade” mean? And why does it matter?
The concept of fair trade dates back to the mid-1900s. It came about as a means to shift the balance of power in supply chains by empowering small-scale farmers and producers, and connecting them to markets that support consumer demand for ethically produced products.
But fair trade and fair trade certifications are nothing more than that—a concept—unless consumers step up to make that concept meaningful.
In an effort to learn more about how consumers can support small-scale farmers, we caught up with Anna Canning, the communications manager for Fair World Project (FWP), which recently released a new report: “Fairness for Farmers: A Report Assessing the Fair Trade Movement and the Role of Certification.”