If you frequent the Pret A Manger restaurant near you, because the restaurant chain touts itself as “natural” and “organic,” you’re not alone.
A National Restaurant Association survey of 700 chefs entitled “Top 10 Concept Trends of 2018,” ranked “natural ingredients/clean menus” as one of the top three consumer dining trends. Why? Because restaurant owners know that consumers increasingly seek out healthy foods—and that they equate “natural” with healthy.
Consumers also believe “natural” means no synthetic chemicals, including pesticides.
This week, OCA joined GMO Free USA and Beyond Pesticides in a lawsuit against Pret A Manger, a popular retail restaurant chain that promotes the food it sells as “natural”—when clearly, some of it isn’t.