It’s that time of year again, when turkey takes center stage on millions of dinner tables.
It’s also the time of year when industrial turkey producers trot out their ads and marketing campaigns, in an attempt to trick consumers into believing they’re buying safe, healthy meat birds raised using humane and environmentally sustainable practices.
Nothing could be further from the truth.
Cargill claims it’s selling you: “Honest. Simple. Turkey.” Jennie-O touts its “fresh, all natural young turkey,” while Butterball says its turkeys are “always all natural.”
In this week’s essay, Martha Rosenberg outlines all the reasons those claims are false—from the use of ractopamine, to the presence of antibiotics and antibiotic-resistant bacteria, to the latest outbreak of salmonella.