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Organic Consumers Association

Campaigning for health, justice, sustainability, peace, and democracy

Good News!

Nothing like starting the year with some good news, for once.

We’re happy to report that consumers have won round one in our legal battle to hold Ben & Jerry’s accountable for its advertising and marketing claims.

Last summer, OCA sued Ben & Jerry’s for deceptive marketing and advertising. (We explained why, in this article we wrote last July).

Ben & Jerry’s tried to get the case dismissed—and lost.

From our press release:

In its ruling, the court agreed that consumers may have been misled by Ben & Jerry’s environmental responsibility statements into believing that the company’s ice cream products would be free of glyphosate.

The court also agreed that Ben & Jerry’s general messages about humane treatment of cows in the “Caring Dairy” program and “values-led sourcing” may mislead customers into believing that Ben & Jerry’s uses ingredients only from dairy farms with higher-than-average animal welfare standards, when the evidence may suggest otherwise.

This doesn’t mean the legal battle is over. But the court’s decision is a big win for consumers.

To all of you who have signed petitions, called Ben & Jerry’s, posted on social media and just generally kept up the pressure, thank you!

Read our press release

Read ‘Who Cares? Why We Sued Ben & Jerry’s’

Pre-order Ronnie's New Book, Coming February 11

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