Over the past five decades, as a food, natural health and environmental campaigner, anti-war organizer, human rights activist and journalist, OCA’s director, Ronnie Cummins, has had the inspiring and at times depressing opportunity to work and travel across much of the world.
What has he learned? That people respond best to a positive, solutions-oriented message.
Gloom-and-doom thinking—the kind that offers no plausible solution, doesn’t generally inspire people to get involved or take action.
That doesn’t mean we should downplay the seriousness of our current situation. We face unprecedented life-or-death threats. But, as Ronnie writes:
"That said, I believe that the main obstacle we must overcome, in the U.S. and worldwide, is that many (if not most) people are locked into disempowering situations that are causing them to suffer from a pervasive sense of hopelessness. It’s not that they don’t want to change. But unfortunately, most people don't really believe things can change."
Ronnie disagrees, of course. Things can change—if we make them.
In his new book, “Grassroots Rising: A Call to Action on Food, Farming, Climate and a Green New Deal,” Ronnie outlines what he calls “Rules for Regenerators,” a roadmap for positive change.
In this week’s essay, he shares the “Reader’s Digest” version of his six rules for Regenerators.