Don't Miss Out

Subscribe to OCA's News & Alerts.

‘Conscious Consumption’

As early as June, COVID-19 was having an impact on how consumers buy meat. 

Food Navigator, reporting on the findings of a New York research firm, referred to it as “conscious consumption.”

Increasing sales of local, organic, grass-fed, pasture-raised, regeneratively produced meat and animal products is great news—for independent farmers, for consumers, for the environment and for farm animals.

But will consumers go back to buying industrially produced meat after the pandemic is declared officially over?

Or can we educate enough consumers on the value of “conscious consumption” to have a permanent impact on the marketplace?

One roadblock, for some consumers, is knowing how and where to buy meat that doesn’t come from industrial factory farms. To help, the #BoycottBigMeat campaign will hold a 1-hour panel discussion on how to purchase grass-fed and pasture-raised meat next week, on Tuesday, September 29 at 7 p.m. CDT.

Panelists will include: Valerie Shannon, Buffalo Gal (bison); Chris Petersen, C&K Farm (pork); Doug Darrow, Rapid Creek Ranch (beef and chicken); and Greg Gunthorp, Gunthorp Farms (pork, poultry, duck).

Not yet convinced that it matters where your meat comes from? Watch this video from White Oak Pastures, a multi-species ranch in Georgia, where all forms of life are considered essential to a healthy ecosystem.

Register to join the panel discussion via Zoom

Sign up here to watch the panel discussion via Facebook (and don’t forget to share with your networks)  

Can’t join live? Register here, and we’ll send you a link you can watch anytime