Mercola writes:

“In recent years, a number of brave individuals have alerted us to the fact that we’re all being monitored and manipulated by big data gatherers such as Google and Facebook, and shed light on the depth and breadth of this ongoing surveillance. Among them is social psychologist and Harvard professor Shoshana Zuboff.

Her book, “The Age of Surveillance Capitalism,” is one of the best books I have read in the last few years. It’s an absolute must-read if you have any interest in this topic and want to understand how Google and Facebook have obtained such massive control of your life.

Her book reveals how the biggest tech companies in the world have hijacked our personal data — so-called ‘behavioral surplus data streams’ — without our knowledge or consent and are using it against us to generate profits for themselves. WE have become the product. WE are the real revenue stream in this digital economy.

“The term ‘surveillance capitalism’ is not an arbitrary term,” Zuboff says in the VPRO Backlight documentary below. “Why ‘surveillance’? Because it must be operations that are engineered as undetectable, indecipherable, cloaked in rhetoric that aims to misdirect, obfuscate and downright bamboozle all of us, all the time.”

Read the article and watch the video interview with Shoshana Zuboff