Organic Consumers Association

Campaigning for health, justice, sustainability, peace, and democracy

Tell Tom’s of Maine: Your toothpaste is not organic. Stop misleading consumers!

Area: 
Box of Tom's of Maine toothpaste and toothbrush with toothpaste

Tom’s of Maine, that homespun brand from the quaint little state of Maine, wouldn’t lie to you about its toothpaste, would it?

Yes, it would. It turns out that the popular brand, now owned by Colgate-Palmolive, is lying to you about quite a few things, including the biggest lie: that Tom’s of Maine toothpaste is organic (it’s not).

If you’re a conscious consumer who cares about everything you put in your mouth, including toothpaste, you might at some point have gone online to search for organic toothpaste. If you did, you might have been woefully misled.

Guess what happened when we googled “organic toothpaste?"

Several Tom’s of Maine toothpaste products popped up. Strange, given that Tom’s of Maine doesn’t even use organic ingredients in its toothpaste, much less does the brand offer a certified organic toothpaste.

Tom’s of Maine built its reputation on being an independent, honest, ethical (no animal testing) brand. But in 2006, Colgate-Palmolive bought a controlling 84-percent interest in the company. We all know what happens when the big, greedy, unethical (Colgate tests its products on animals) big guys buy up the little guys—nothing good.

TAKE ACTION: Tell Tom’s of Maine: Your toothpaste is not organic. Stop misleading consumers!Read more

Get Local

Find News and Action for your state: