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Organic Consumers Association

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Tell Ducktrap: Stop falsely claiming that your smoked Atlantic salmon is “All Natural.”

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packaging for Ducktrap River of Maine smoke salmon beside a salmon appetizer

How likely is it that a consumer buying Ducktrap River of Maine “All Natural” smoked Atlantic salmon would have any idea that the salmon in that product was raised on chemicals and antibiotics, in an industrial fish farm nowhere near Maine or the Atlantic?

Not very, we think. 

But Mowi, the Norway-based owner of the Ducktrap brand, is counting on claims like “All Natural,” “Made in USA” and “our approach to fish health and welfare is “second to none” to help the company sell more product.

TAKE ACTION: Tell Ducktrap: Stop falsely claiming that your smoked Atlantic salmon is “All Natural.”

After you use this form to send a message, call Ducktrap’s customer service line at 1-800-434-8727

Questions or concerns about false and misleading “natural” claims? Email us at fraud@organicconsumers.orgRead more

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