ConAgra acquires vegeterian foods maker Lightlife Foods

The Associated Press
7/17/00 3:31 PM

OMAHA, Neb. (AP) -- ConAgra Inc., the parent company of
one of the nation's largest beef processors, is adding a
vegetarian foods to its large menu of products.

ConAgra announced Monday that it has purchased
Massachusetts-based Lightlife Foods, a maker of soy and
vegetarian products, for an undisclosed amount.

"We are increasing our focus in this area because of
consumer demand for healthful vegetable-based products,"
said Bruce Rohde, ConAgra chairman and chief executive
officer.

Rohde said the acquisition was evidence of ConAgra's
commitment "to serve the growing number of consumers
who are looking for natural foods in their diets."

Driving this market are the health benefits of soy protein,
Rohde said.

Lightlife Foods, a 21-year-old company based in
Montague, Mass., makes a variety of meatless products
including hot dogs, burgers, deli slices, ground meat
substitutes, as well as popular vegetarian items like
tempeh.

ConAgra is one of the world's largest food companies with
products that span the food chain, including Butterball
turkerys, Healthy Choice frozen dinners and ConAgra Beef
-- one of the nation's largest beef processors.

ConAgra employs more than 80,000 people worldwide.
Lightlife has 150 employees.

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