Organic Consumers Association

McDonald's UK Switching to Organic Milk

1/8/03 McDonald's UK Switching to Organic Milk

According to an article in Ananova on-line, McDonald's fast food
chain in Britain is making strong moves to supply their customers
with organic food. The global multi-national, famous for its
processed food and golden arches, says the change is in response to
customer demand. Next month, the company will start selling
organic produce in its restaurants and will replace all cartons of
non-organic milk with organic milk. According to Ananova, the
news comes as the fast-food giant "warns it will make a quarterly
loss for the first time in its 47-year history for the period ending
December 31, 2002. It is in the process of closing restaurants
around the world, including at least six sites in London."

McDonald's is to start selling cartons of organic milk in its UK outlets.

The chain will switch to selling only carton milk from organically-reared
British cows from next month.

It said the move was a "natural progression", having already changed to
free-range eggs in its breakfasts.

The decision only affects milk in cartons and will not, for now, extend to
other ingredients such as milkshakes.

McDonald's has been forced to make major changes after suffering falling
sales. It issued a profits warning last month and is expected to post its
first quarterly loss in its 47-year history later this month.

The company already sells organic milk and ice cream at its outlets in
Sweden. In the UK, it will use organic milk supplied by processor Express
Dairies at its plant in Ashby-de-la-Zouch, Leicestershire.

The milk, which goes on sale on February 2, will be semi-skimmed and cost
41p to take-away and 49p to drink in the restaurant - the same as for the
current non-organic milk.

Amanda Pierce, McDonald's spokeswoman, said: "Up until recently there hasn't
been enough supply of organic milk in the UK but it's something we are able
to do now.

"We estimate that the milk we sell will represent 3.4% of the total market
for liquid organic milk in the UK."

Story filed: 17:14 Wednesday 8th January 2003

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