Organic Clothing Takes off in Italy
ITALY: ORGANIC CLOTHING SUITS
May 11, 2003 Greenplanet
After the boom of organic agriculture we will have the
boom of the organic clothes? The pioneers in the field
are convinced of it. 50 specialized stores ten companies
are following in the footsteps of the natural food industry.
"Organic clothes are those for which no chemical synthetic
substance is used in the productive cycle" according to
Giuditta Blandini, owner of the ³Stile Biologico² ("Biological
Style") store. "A study in Tuscany by a dermatological
institute² - Blandini continues ³ showed that approximately
10% of contact allergies are provoked by chemical colouring
used to dye the fabrics.
The advantages to the environment are enormous. We think
that cotton cultivation accounts for 33% of the pesticide
use in the third world. In order to cultivate the organic
fabrics these pesticides are not used, and therefore enormous
advantages are created for manufacturers and for the whole
system." In other countries there is already more development
but as usual the ³Made in Italy² will take more time.
Alessandra Cavicchioli, manager of the store "Bio in Body",
explains: "in Europe organic clothes are already widely
sold in countries like Germany, Sweden, Norway and Holland.
However, the products made in Italy differ completely
in the handiwork, the quality of the weave, and the style".
Organic clothes, as for foods, cost more, "but a buyer²
continues Cavicchioli ³who is interested to the product
is disposed to spend a few more Euro particularly if he
considers that the product will last a long time.²