Organic Consumers Association

McDonald's & Oprah Team-Up to Promote "Healthy" Junk Food

From <> The Weekly Spin 10/1/03

"Trying to capture the high ground in the nation's ongoing debate
over obesity and nutrition, McDonald's has teamed up with Oprah
Winfrey's personal trainer to demonstrate its commitment to healthy
foods and physical fitness," PR Week reports. McDonald's new "Go
Active" meal includes a salad, water or soda, a pedometer and an
information booklet by Winfrey's trainer Bob Greene. According to
PR Week, the affiliation with Greene and the new meal are part of
an "effort to exert leadership in another area of social
responsibility. We feel it's our obligation to go out there and
help change the discussion," said Mike Donahue, VP, US
communications and customer satisfaction at McDonald's. Greene is
doing media interviews on behalf of McDonald's and is scheduled to
speak to members of the American Dietetic Association. "McDonald's
says its new salad line has been a hit with mothers of young
children and feels that Greene's association with Oprah should help
it continue to be a draw for that group," PR Week reports.
SOURCE: PR Week, September 29, 2003
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