Organic Consumers Association

Consumers Will Pay More for GE-Free Foods

GM WATCH daily:
Research across several countries shows that while perceptions of GM foods vary all consumers, including Americans, are willing to pay substantial premiums to avoid GM foods. These premiums may exceed 50% of the discounted prices of GM foods. In addition, American consumers showed strong support for mandatory labeling of GM foods.
Consumer Acceptance and Willingness to Pay for Genetically Modified Vegetable Oil and Salmon: A Multiple-Country Assessment Wen S. Chern, Kyrre Rickertsen, Nobuhiro Tsuboi, and Tsu-Tan Fu The Ohio State University; Agricultural University of Norway; University of Tsukuba, Japan; Academia Sinica, Taiwan

SUMMARY: The objective of this paper is to estimate the consumer willingness to pay (WTP) for selected genetically modified (GM) foods in Japan, Norway, Taiwan, and the United States. Our survey results reveal that there are notable differences in the attitude and perception of GM foods across these countries.

Consumers are willing to pay substantial premiums for non-GM foods (vegetable oil and salmon) in order to avoid GM counterparts. These premiums may exceed 50% of the discounted prices of GM foods.

Key words: consumer acceptance, genetically modified foods, stated preference, survey, willingness to pay, WTP.

EXCERPT: The surveys show that the Norwegian consumers were more concerned about GM foods than the American consumers. However, consumers in both countries showed strong support for mandatory labeling of GM foods and, in the case of salmon, were willing to pay for substantial premiums to avoid both GM-fed and GM salmon.


Home | News | Organics | GE Food | Health | Environment | Food Safety | Fair Trade | Peace | Farm Issues | Politics
Español | Campaigns | Buying Guide | Press | Search | Donate | About Us | Contact Us

Organic Consumers Association - 6771 South Silver Hill Drive, Finland MN 55603
E-mail: Staff · Activist or Media Inquiries: 218-226-4164 · Fax: 218-353-7652
Please support our work. Send a tax-deductible donation to the OCA

Fair Use Notice: The material on this site is provided for educational and informational purposes. It may contain copyrighted material the use of which has not always been specifically authorized by the copyright owner. It is being made available in an effort to advance the understanding of scientific, environmental, economic, social justice and human rights issues etc. It is believed that this constitutes a 'fair use' of any such copyrighted material as provided for in section 107 of the US Copyright Law. In accordance with Title 17 U.S.C. Section 107, the material on this site is distributed without profit to those who have an interest in using the included information for research and educational purposes. If you wish to use copyrighted material from this site for purposes of your own that go beyond 'fair use', you must obtain permission from the copyright owner. The information on this site does not constitute legal or technical advice.