Asda (Wal-Mart UK) and other British Supermarkets
Ban GE Animal Feed


Friday, 26 January, 2001, 06:31 GMT
Asda plans to go GM free
Asda has removed GM ingredients from own-label foods

The supermarket chain Asda has announced plans to ensure its chicken, pork
and eggs come from animals reared on a diet free of genetically modified

It said it had spent the past year forging links with Brazilian soya
growers, UK distributors and laboratories to create a non-GM supply base,
distribution network and quality assurance scheme.

Asda, which removed GM ingredients and derivatives from its own-label foods
15 months ago also plans to introdue GM-free beef and lamb.

It is the latest in a move by UK supermarkets to eradicate all genetically
modified ingredients from eggs, poultry, fish and meat.

Consumers are becoming increasingly conscious of how the food they eat is
produced and want, more than ever, to buy products from animals reared on a
non-GM diet

On Thursday, Marks & Spencer announced that fresh beef, lamb, chicken, and
salmon sold in its stores would not have been fed GM food.

Eggs would also be from chickens fed only on natural products, a spokesman
for the ailing high street retailer said.

Almost two thirds of shoppers would prefer to buy products from animals fed
non-GM diets, according to an Asda poll of more than 1,000 people.

The company claimed it had received hundreds of letters from customers
calling for the removal of GM animal feed from the food chain.

Trading director Mike Coupe said: "The message from customers is loud and

"Consumers are becoming increasingly conscious of how the food they eat is
produced and want, more than ever, to buy products from animals reared on a
non-GM diet.

"If other retailers follow suit, non-GM animal feed will become the industry
standard and the premium charged for it will diminish, as well as the costs
to retailers and producers."

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