The most important thing we can do today as conscious consumers, farmers and food workers is to move away from industrial, GMO and factory-farm food toward an organic, pasture-based, soil-regenerative, humane, carbon-sequestering and climate-friendly agriculture system.
What’s standing in the way of this life-or-death transformation? Rampant greenwashing.
Perhaps no company personifies greenwashing more than Vermont-based Ben & Jerry’s. Ben & Jerry’s history—a start-up launched by two affable hippies, from a renovated gas station in Burlington, Vt., —is legendary. Read more