Beyond Pesticides, GMO Free USA and Organic Consumers Association filed a lawsuit against Pret A Manger restaurant chain for the deceptive marketing and sale of certain bread and other baked goods as “natural food,” after the products tested positive for glyphosate, a component of Roundup weedkiller. The lawsuit charges that Pret exploits consumers’ preferences and willingness to pay more for products marketed as ‘natural.’
“Consumers expect Pret’s food to be free of synthetic pesticides, including glyphosate. Glyphosate, patented as a chelator and an antibiotic, is linked to adverse health effects including cancer, infertility and non-alcoholic fatty liver and kidney diseases. Glyphosate shouldn’t be present in the food system at all, but a company that willfully misrepresents its products needs to be held accountable,” said Diana Reeves, executive director of GMO Free USA.
Jay Feldman, executive director of Beyond Pesticides said: “Consumers want truthful information on product ingredients, with labeling and advertising that is transparent about production practices and residues of toxic materials. Given the widespread use of pesticide-intensive practices, this lawsuit establishes the responsibility of purveyors of food products to know the origins of their product ingredients before making a ‘natural’ claim.”