Consumer and Animal Protection Advocates Allege Eggs Do Not Meet Consumer Expectations
OCA, along with the Animal Legal Defense Fund and The Richman Law Group, filed a lawsuit against egg retailer Handsome Brook Farm. The lawsuit alleges Handsome Brook Farm has been selling eggs labeled as “pasture raised” that fall far short of consumer expectations for this term—thus violating the D.C. Consumer Protection Procedures Act. The misleading labels also undercut the market for truly pasture-raised eggs.
“There is raised awareness about the treatment of animals in the food industry, and consumers are willing to pay higher prices for more humane eggs,” says Animal Legal Defense Fund Executive Director Stephen Wells. “It is vital that labels accurately represent the products, so that consumers know what they are supporting with their dollars.”
“Consumers have the right to expect that food labels will accurately reflect the ingredients and the production methods described by those labels,” said OCA International Director Ronnie Cummins. “When corporations make false claims on their packaging, consumers are deceived, and honest producers are cheated. It’s our job to call them out on behalf of consumers.”