Advertisements with slogans like “Incredible Edible Egg,” “Pork: The Other White Meat,” “Beef: It’s What’s for Dinner,” and “Got Milk?” promote industries (mostly Big Meat and Big Dairy), without ever mentioning a specific company or brand. Who pays for those ads? Read more
The money comes from Research & Promotion (R&P) programs set up under the USDA, commonly referred to as checkoff programs. Now the USDA, with support from the Organic Trade Association (OTA), wants to establish a similar mandatory program specifically for organic producers.
Good idea? The Big Food